Ipc Case Study: Engaging Your Audience All Year Round

Every two years, the International Paralympic Committee (IPC) holds the Summer or Winter Paralympics, key tentpole moments in their calendars to engage with audiences. But how can they engage audiences beyond these infrequent events? Fiona Wood, Strategy Director of Little Dot Sport, discusses how they were able to help the IPC continue to grow and … Continue reading Ipc Case Study: Engaging Your Audience All Year Round