Best on Social in association with Thomas Lyte
- This award takes into account both in-house and agency teams who have delivered single projects, multiple campaigns or maintain high-quality output throughout an extended period of time
- Entrants could include, but is not limited to, sports organisations or brands that have i) maintained consistently high levels of output over an extended period of time, whether reactionary or business as usual ii) delivered a social media campaign centred around a specific event, competition tournament iii) delivered multiple campaigns throughout the year iv) met the needs of their audience by expanding into new platforms, formats or content
- Where the entrant is an agency team, work on behalf a single client must be submitted rather than multiple clients
- Entry organisation must be either based in or significantly active within the UK
- This category is open to non-sport brands that sponsor sport events or properties
- Entrants should be able to demonstrate a body of work within sport that benefits business objectives
- Entrants should demonstrate an impact on the UK audience – where global results are included, UK results must be specified
- The entire Judging Process is fully overseen by EY, and all information submitted is kept strictly confidential