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The 25th Sport Industry Awards

30th April 2026

The biggest night of thesport industry calendar

For a quarter of a century The Sport Industry Awards have celebrated the immense work carried out within the sector.

 

From agencies delivering world-class events and campaigns, to rightsholders using sport as a platform to drive social change, or brands activating a sponsorship that reverberates around the industry and beyond, and suppliers elevating fan experience on behalf of their clients – all are recognised.

 

As well as serving as the biggest night of the sport industry calendar, the Sport Industry Awards is an eight-month long campaign with various milestones throughout.

Entries Open

Entries typically open in September with a free-to-attend ‘Meet the Categories’ event taking place at the SIG office in November.

Entries Close

Entries close in December with paid extensions available into early January.

Judging

The judging phase is one of the most transparent and stringent procedures of its kind, fully overseen by EY, who act as independent adjudicators.

Shortlist AnnouncemEnt

The Shortlist announcement typically takes place in February and see the SIG team hand deliver gifts to many entry organisations.

Awards Night

The biggest night of the sport industry calendar typically takes place on the last Thursday of April.

Celebrating Excellence
Innovation in Sport

Attended by over 1,500 senior executives in sport, the Sport Industry Awards is an unmissable milestone in the sport industry calendar that celebrates the sector’s finest work with 26 prestigious awards up for grabs.

ATTEND AWARDS

ATTEND THE AWARDS

With a range of table options on offer, this is your chance to attend the biggest night of the sport industry calendar.

MEET THE JUDGES

This year’s judging panel brings together more than 115 leading figures from across sport and business.

TAKE A LOOK BACK AT 2025