Fan Engagement Award in association with Personar

• The engagement should highlight an ongoing relationship with a new or existing fanbase

• The engagement can take place via any channels including, but not limited to, television, websites, apps, games, social media campaigns and/or through physical experiences including, but not limited to, in-stadia or retail activations, mass participation events or events that mobilise a community

• Fans can be defined as supporters of a team or individual, followers of a sport, league, competition, community, brand or organisation

• Organisations of all size and scale can enter this category but the organisation must demonstrate how its activities and the engagement created differentiates them from their competitors

• Entrants will not be judged on the size of the fanbase; it is more important to highlight the impact of the engagement with its target fanbase

• The activity should be either based or significantly active in the UK or delivered by a UK based organisation. Information can be submitted that relates to international activity, but it must be clearly stated, and entrants should highlight the UK activity and results

• Activations that engaged with a fanbase in a physical setting to drive a specific objective should also consider entering the Hospitality & Experience Award