Hospitality and Experience Award

• The experience, or series of experiences, can be aimed at small, private audiences or on a mass scale

• The experience should either directly involve or be closely observed by the target audience in a physical scenario, however, entries with some degree of digital integration will also be considered

• Entrants could include, but are not limited to, organisations that are attempting to i) promote a key message or a change in customer behaviour ii) drive customer loyalty iii) engage a fanbase iv) increase acquisition v) encourage staff, clients or the community they serve to be more active

• Entry organisation must be either based in the UK or the experience must have been based, or significantly active, within the UK. However, information submitted does not necessarily have to relate to work undertaken within the UK in its entirety.