Sports Content of the Year in association with Canto

• The entry can be a standalone piece of video content or form part of a series

• Entries can include, but are not limited to, a) campaign launch videos b) behind-the-scenes content c) event coverage e) highlights packages d) user-generated content e) short-form documentary films or docuseries episodes f) case studies and interviews

• The content can be published across any social media, television, or owned platform

• The content can be part of a wider campaign but should be able to live and breathe in its own right and have a connection to sport

• The entrant should be either based or significantly active in the UK or delivered by a UKbased organisation. Information can be submitted that relates to international activity, but it must be clearly stated, and entrants should highlight the UK activity and results

• There is no minimum or maximum length of content to enter this category, however, if the content has been produced in a ‘long-form documentary style’, organisations should also consider entering the Sports Documentary of the Year category

• Entries that form part of a wider campaign should also consider entering the full project into Best on Social and Campaign of the Year