Talent Campaign of the Year in association with Alzheimers Society

• Where the talent is not a professional athlete, the campaign should feature them engaging with sport in some way

• The campaign can take place via any channels including, but not limited to, television, websites, apps, games, social media campaigns and/or through physical experiences including, but not limited to, in-stadia or retail activations, mass participation events or events that mobilise a community

• The campaign should highlight the relationship with a new or existing audience

• Entrants will not be judged on the size of the audience or the profile of talent; it is more important to highlight the success of the activity relative to the audience size and the profile of talent involved

• The activity should be either based or significantly active in the UK or delivered by a UK based organisation. Information can be submitted that relates to international activity, but it must be clearly stated, and entrants should highlight the UK activity and results

• Entries that form part of a wider campaign should also consider entering the full project into Campaign of the Year

• Organisations that utilised talent to engage with an audience to improve their user experience on an ongoing basis should also consider entering the Fan Engagement Award.

• Where talent has been in the production of content, organisations should also consider entering Best on Social, Sports Content of the Year or Sports Documentary of the Year.