Tessa Jowell Community Award in association with Wasserman Live

• This award recognises an organisation’s understanding that new ideas, creativity, innovation and success come by driving positive societal change and/or the inclusion of different perspectives and experiences

• This award can be entered by agencies, brands, broadcasters, events, governing bodies, leagues, rights holders, teams, charities, venues and more, for internal or external work

• Entries will be judged on the impact that the organisation’s initiatives have had on its target community. A community can include, but is not limited to, i) fans of a sport, league, or team ii) individuals who make up a social, geographical or organisational group

• Entries will be judged against initiatives from a variety of organisations, based on the merits and successes of the project rather than the size of the organisations involved

• Entries can be focused on a single well-defined social outcome and do not have to deliver against all areas of social and sustainable development

• Entries that deliver an environmental impact should enter the Environmental Sustainability Award

• Entries that drive social impact through a sponsorship should also consider entering the Purpose Driven Sponsorship Award

• Entries that engage with a fanbase should also consider entering the Fan Engagement Award

• The programme must have been active within the UK but can also have been present across other international markets and territories, however, the UK work and results should be clearly highlighted in the entry