Purpose Driven Sponsorship Award

• This award recognises an organisation’s understanding that new ideas, creativity, innovation and success come by driving positive societal change and/or the inclusion of different perspectives and experiences 

• Entries will be judged on the impact that the organisation’s initiatives have had on its target community. A community can include, but is not limited to, i) fans of a sport, league, or team ii) individuals who make up a social, geographical or organisational group 

• This award can be entered by organisations on either side of the sponsorship and is open to agencies, brands, broadcasters, events, governing bodies, leagues, rights holders, teams, charities and venues 

• Entries will be judged against sponsorship from a variety of organisations, based on the merits and overall success, rather than the size of the organisations involved  

• Entries can be focussed on a single well-defined social outcome and do not have to deliver against all areas of social and sustainable development 

• Entries that deliver an environmental impact should consider entering the Environmental Sustainability Award 

• Entries that engage with a fanbase should also consider entering the Fan Engagement Award 

• Entries that deliver social change through an activity of collaboration that is not a sponsorship should also consider entering the Tessa Jowell Community Award 

• The programme must have been active within the UK but can also have been present across other international markets and territories, however, the UK work and results should be clearly highlighted in the entry 

• The entire Judging Process is fully overseen by EY, and all information submitted is kept strictly confidential