54 is a leading sports and entertainment agency delivering innovative solutions that maximise value across the sports ecosystem. We combine upstream advisory (Consultancy, Data & Insights) with downstream execution (Events, Marketing) to create end-to-end solutions unmatched by competitors. In 2024, we achieved significant growth, expanded globally, and delivered transformative projects, including high-profile events and sustainability-driven initiatives. Our ability to bridge strategy and activation ensures measurable impact for stakeholders while advancing the industry through innovation, inclusivity, and sustainability. By redefining how sport delivers value for investors, communities, and fans, 54 continues to lead and shape the future of the industry.