Roddick Returns
Entered by The Romans
The ‘Roddick Returns’ campaign brought tennis legend Andy Roddick the Wimbledon victory he always dreamed of—at Wimbledon, North Dakota. Using humour, nostalgia, and Betway’s promise of ”serving the advantage,” the campaign resonated globally and in the UK. It achieved record-breaking engagement and performance metrics across 12 markets, highlighting Betway’s edge as a leading global sportsbook.
