Chelsea FC Women (CFCW) perform at the highest level, striving week-in-week-out to deliver performances on the pitch that match the demand for excellence and innovation across the organisation. Powered by a cutting-edge approach to utilise science and technology to harness a deeper understanding of its players’ physical and mental wellbeing to optimise output, the club has been a champion and leader of utilising experts within women’s health to adapt and tailor players’ training and dietary requirements. With a squad reflecting the global community it serves, diversity drives an intuitive team culture ensuring everyone feels welcome. This USP is at the heart of the club’s ambition to drive growth among its global fanbase with compelling content and an ‘always on’ approach to dialogue with its supporters, while challenging the framework around commercial capabilities across the women’s game through targeting stand-alone sponsorship deals to create financial growth and stability.