2024 was Dark Horses’ best ever year, both commercially and creatively – it’s been the ride of our lives. It came from going back to our roots and embracing a Dark Horses culture that encourages surprise, creativity and disruption. We won seventeen new projects including clients such as Snapchat, Amazon Prime and Adidas. We created new brand identities for iconic rightsholders like Rugby World Cup ’27 and St Andrews Links. We’ve continued to be a positive disruptive force in women’s sport creating work for Women’s Rugby, the AIG Women’s Open, Women’s Super League and Women’s EURO 2025. We’ve used sport as a force for good, creating an Amazon documentary challenging inclusivity in sport with Richard Whitehead and developed the campaign for Green Football’s Great Save. We’ve also challenged the industry to be better by using AI to create the first female candidate for FIFA President.