2024 for Ear to the Ground was a year of reinvestment in innovation, growth and turning new clients into tier one relationships, in a year of tough market conditions. Combining seven new client wins including Nike, SNIPES, and Comic Relief, with a YoY client retention rate that exceed’s 80% (including Coca-Cola, JD Sports, New Balance and PlayStation) resulted in another year of upward trajectory. Fan Intelligence continues to drive the quality of work that is attracting global brands who want to win in culture, to the independent creative agency. This was taken to new heights in 2024 as the model was supercharged by the integration of Fan Intelligence AI. But it was the investment in, and refinement of our offering to build future audiences for our clients, that meant the success of our campaigns went to another level, to set up a huge 2025.