Entered by Essencemediacom & Collaborate Global

eBay took UK motoring events by storm with The eBay Garage 2.0 — a bold, high-octane experiential campaign that revved up awareness, trust, and consideration in a fiercely competitive market. At the heart of Five premier UK motoring events, including a show-stopping finale at Goodwood Festival of Speed, the campaign celebrated eBay’s DIY car maintenance ethos while shining a spotlight on its core brand values. From cutting-edge design to engaging social content, eBay delivered a 360° experience that put audiences in the driving seat, creating hands-on moments, sparking authentic connections, and amplifying the buzz across multiple platforms. Reaching over 150,000 passionate motoring fans, the campaign showcased eBay’s credibility in the scene, all backed by robust performance metrics. The result? A pole-position performance for eBay’s parts and accessories vertical, proving that at-event experiential can truly accelerate brand impact and drive lasting engagement.