RIVER THAMES WATER QUALITY
THE BOAT RACE

RIVER THAMES WATER QUALITY

Entered by: FilmNova

During the 2025 Boat Race, our team turned coverage of a traditional sporting event into a platform for environmental discussion. High E. coli levels in the River Thames has prevented the traditional celebratory Cox from being thrown into the water for the past two years, an issue that we recognised and elevated to a more meaningful editorial segment. A film with experts, debate with guests and a live chat with Mayor of London Sadiq Khan shone a light on the worrying trend of declining water quality and diminishing wildlife in the capital’s waterway. This was not just an item for viewers, it has been held up as a case study for ALBERT on how environment sustainably issues should be handled and showcased throughout the industry.

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