At just under five years old, Homeground punched even further above our weight with our clients, our work and our ambition this year. Though small, we’re agile and uncompromised, which has allowed us to compete against global network agencies for some of the biggest clients in sport whilst staying true to the work we want to do, and sweating the detail to ensure ideas and craft remain fundamental to the best, most famous sport marketing. We’ve achieved unbelievable growth for an agency of 25, flexing up and down to match our opportunities, and we haven’t lost a single team member. We feel both grateful and bullish every day about the impact we want to make on the creative industry and on sport, and we plan to do it all again in 2026.