When Mayfair’s iconic ’Le Gavroche’ restaurant closed it’s doors in January 2024, Keith Prowse (Official Hospitality Partner of The Championships, Wimbledon) worked in-collaboration with The All England Lawn Tennis Club and Michelin Star Chef, Michel Roux, to launch ’Le Gavroche at The Lawn’ at Wimbledon 2024. Keith Prowse have been working with AELTC for 42 years, and with the Roux family at Wimbledon for 13; thus, enter the next chapter of an already storied partnership between three iconic British brands. Bringing the Le Gavroche experience to the already award-winning Wimbledon hospitality facility, The Lawn, was an obvious choice for all parties – with guest preference and on-day experience at the heart of every step from concept to commercialisation. ‘Premium Value’ and ‘Dedicated To You’ are key brand pillars for us at Keith Prowse – so we are overjoyed that 90% of surveyed 2024 guests (NPS) would strongly recommend their Le Gavroche experience.