After a transformational 2024, in 2025, we embodied our name and ‘levelled up’ as the UK’s leading specialist sports communications agency, and redefined what it means to be MatchFit through…

Our Work:

• Award-winning campaigns for an expanding client roster of indisputably world-class sports brands and rightsholders, including Topps, Manchester City, EA SPORTS, JD Sports, The FA and The ECB.

Our Business:

• Once again, growing revenue by 56% YoY through high-quality client retention and new business.

Our Footprint:

• Moving into our new London ‘locker-room’ HQ and expanding into the North with a thriving second office in Manchester.

Our People:

• Growing headcount by 46% including elite leadership hires across both locations.
• Empowering our people to thrive courtesy of the ‘MatchFit Academy’ and ‘MatchFit Conditioning’ programmes, our playbook for high performance.

With game-changing gains across clients, people, footprint and business, 2025 was the year that we became MatchFit.