In 2024 we celebrated 20 years by doubling down on our position as THE passions agency, launching a new brand identity and developing a new strategic philosophy inspired by today’s fans. They’re moving away from traditional fandom to what we call FANCOM – the intersection of multiple passions with more engaged and active fan communities. This new thinking helped us win thirteen new clients including ATP Tour, UEFA, the IOC, Danone and Sky Sports. We won competitive pitches for new projects from existing clients including adidas, Lego and Kia. We played a central role across a massive summer of sport, delivering campaigns at EURO 2024 for UEFA and adidas, at the Olympics and Paralympics for Old El Paso, Dreams and the IOC as well activating for Barclays at Wimbledon and Heineken at the UEFA Champions League Final. The result? We delivered our highest-ever profit number. Here’s to the next 20!