Entered by Wasserman

In June, New York Mets played Philadelphia Phillies at London Stadium in a two-game series with Wasserman the Promoter. This marked MLB’s third year of regular season games in London since 2019, as they aim to expand in key markets. MLB’s objectives include growing the sport in Europe, engaging existing/new fans, and driving commercial growth through broadcast and sponsorship. Event objectives included the delivery of elite sport, enthused ticketholders, satisfied sponsors, teams and broadcasters. Wasserman aimed to maximise event profits (shared with MLB).