Entered by Dark Horses

In sport it’s one thing to get to the top, it’s another thing to stay there. In a Formula E world, where Nissan competes with racing goliaths like McLaren, Maserati and Porsche, we were crowned the most popular team on social for a second year running. Getting to #1 was good, how we stayed there was even more impressive. Going into 2024 we knew we couldn’t rest on our laurels. To stay at the top, we needed to keep our foot on the accelerator with fresh thinking and new ideas that went beyond motorsport. This season we didn’t just keep our lead, we extended it, growing our share of the vote by 13% and surpassing every benchmark we achieved in 2023. We may have come 4th in the championship on track, but on social we cemented our title for a second straight year.