Personar’s TrackSwift AI is a game-changer in the world of sports analytics, transforming how teams make high-stakes decisions in real time. Born from the demanding environment of Formula One, where every fraction of a second can mean the difference between victory and defeat, TrackSwift has completely redefined how teams and sports organisations manage and process vast streams of audio data during a race. In the past, up to 20 team members in F1 would manually listen to over 14,000 messages per race, taking 20-30 seconds per message to transcribe, categorize, and communicate insights to the pit wall. With TrackSwift, that process is now under a second as Its advanced AI can transcribe and analyze messages in the high-noise environment of an F1 car and instantly categorize the data, delivering mission-critical updates in real time. Now supporting Sports organisations from F1 to Football to Rugby organisations worldwide.