OKX and Manchester City’s partnership is underpinned through its shared pursuit of being the most innovative brands in their respective fields. Artificial Intelligence is unfamiliar to many football fans, therefore provided a huge opportunity for both parties to pioneer this space. ‘Unseen City: Echoes of Blue’ was an immersive, digital destination bringing fans closer to their heroes and educate on Web3. Manchester City player avatars of Kevin de Bruyne, Jack Grealish, Rúben Dias, Ederson Moraes and Alex Greenwood, powered by AI-technology, featured – a first-to-market amongst football clubs trialing generative AI. Fans could ask avatars about Manchester City and OKX, and get help to complete challenges for a chance to win prizes including a playing at the City Football Academy. ‘Unseen City’ saw over 38,000 sessions, 36,000 sweepstake entries and almost a million total interactions. Plus, an average 2:53 dwell time of per session eclipsed industry benchmarks by more than double.