Premier Sport was founded with a single employee in May 2023 to create an agency to credibly connect sport and culture. We specialise in growing audiences, brands and profiles by mixing deep sport knowledge with expertise across entertainment, arts, and culture. Our integrated approach is focused around Communications, Creative and Live Events and in 2024, we had the privilege of working with some of the biggest names in sport. Throughout the year, we delivered a versatile array of projects that combined a culture-first approach with challenging creativity to help clients like Sky Sports, EA SPORTS, Six Nations, Target Darts and Harlequins Rugby achieve their business goals.