#Raceday was created by Racecourse Media Group (RMG) to bring a younger, broader audience into horseracing. Since launching in 2021, it has grown entirely from nothing to becoming racing’s leading social channel for video views.

The platform works because it shifts the focus onto the people who actually attend. Using recognisable hosts and relaxed interviews, it captures the energy and spontaneity of a raceday, the side of the sport that rarely appears in traditional coverage. The orange mic has quickly become a familiar prompt on course, helping racegoers feel comfortable getting involved.

With exclusive access to racecourses across the UK and Ireland, the channel can show areas and moments no other social brand can film, giving fans a more complete picture of the sport. By doing so, #Raceday has helped racing reach new audiences, build genuine engagement and encourage more people to experience the sport in person.