Entered By Dawbell PR

The 2024 British Grand Prix at Silverstone was a spectacular blend of high-octane racing and unforgettable entertainment, attracting 480,000 attendees over four days. It reinforced its place as the UK’s largest sporting event of the year, drawing interest from lifestyle media and showcasing its potential as a platform for creative content and innovative partnerships. This evolution firmly positions Silverstone as more than just a sporting event – it’s now a cultural and entertainment phenomenon. The event seamlessly combined world-class racing with a lively festival atmosphere, highlighted by Lewis Hamilton’s historic ninth victory and standout performances from Kings of Leon, Stormzy, Pete Tong, and Rudimental. New features included the Made at Vale alternative stage and a comedy club with Russell Kane and Al Murray. Silverstone also led with community-driven initiatives like the first-ever Zero Zone and a celebration of Women in Motorsport, cementing its position at the intersection of speed and entertainment.