Go Full Speedo is Brand Positioning with a key objective to refresh brand perception by repositioning Speedo from being seen as a ”serious and technical” brand to a more relatable ”brand for me.” Social listening: most of the emotions related to GFS creatives categorised as ’joy’, with some great comments on hero video assets. WeAre8 Brand Lift Studies: 50% increase in ’very positive’ feeling about Speedo after watching the ads. And a 35% increase in purchase intent. During the campaign period, EMEA DTC had its best 2 months (revenue) ever! USA DTC revenue was up 31.2% with an increase of 60% in number of users. Throughout the summer Speedo has stood out vs competitors with humorous content. Previously, humour didn’t feature for Speedo at all, and the brand was perceived as ’older’, and ’serious’. A more detailed Brand Lift study will be provided at the end of the campaign.