Entered by WING

TAG Heuer enlisted their Global Brand Ambassador Sky Brown to perform a high energy stunt using the iconic London skyline as its backdrop. We custom built a half-pipe between two double-deckers – and to make the stunt even more visually spectacular, we placed this on a floating platform on the river Thames just in front of Tower Bridge. Sky showcased her best custom tricks that perfectly embodied the dynamic maverick energy that TAG Heuer is known for. Truly Iconic, truly London, and the resulting media coverage achieved an ROI of 604%, reaching a total of 839.4 million people across owned, earned and paid social.