During Paris 2024, Team GB brought fans together with free, accessible spaces to watch live medal moments, creating fun experiences for friends and families alike. There were Partner activations, NGBs showcasing their sports, and daily schedules of entertainment. Our goal was to bring fans closer to the action in Paris, and athletes to feel their support across the Channel. The experience: Live coverage on screen, deck chairs, athletes welcomed home as heroes on the main stage, media activity, broadcast, pop-up retail, special guests, brand & sponsor activation, ceremony screenings, PR stunts, nearest & dearest engagement, giveaways.