How do you follow a record-breaking year on social? After delivering the most engaged tennis event ever in 2023, Wimbledon’s aim of surpassing that mark in 2024 meant it needed to reach a broader audience than ever before. To achieve this, Wimbledon identified the areas and audiences that had the biggest headroom for growth and deployed a social content strategy designed to make The Championships more relevant to more people, regardless of their affinity for tennis. The result? The mantle passed to Wimbledon 2024, with a unique audience reach of **84m** (**+60.9% YoY**), as well as **3bn** impressions (**+2% YoY**), **1.6bn** video views (**+33%**) and **115m** engagements (**+10%**) demonstrating that our event – and sport – has something for everyone.