At every tournament, The FA uses social media to bring its audiences closer to the England teams: giving the public unparalleled access to the players that represent them and building the connections that drive on-field success. The Lionesses’ victory at UEFA Women’s EURO 2025 was testament to that strategy. As Sarina Wiegman’s side set out in pursuit of a second successive European title, The FA’s social channels – and the communities they have curated – were with them every step of the way.  With an exclusive podcast, a continued embrace of vertical video and an all-access pass to some of the most dramatic moments in Lionesses history, The FA’s tournament content was seen more than 890 million times, generating over 31 million engagements and attracting 753,400 followers. From St. George’s Park to Switzerland – and, finally, to Buckingham Palace – The FA’s social channels took Lionesses fans on every step of an incredible journey.