Entered by Buzz 16

The Overlap On Tour utilised access to some of football’s biggest personalities, Neville, Carragher, Keane, and Wright, to create an unforgettable European journey reflecting on their iconic careers. This campaign delivered not just four high-quality linear TV shows but a 360-degree content strategy spanning YouTube, social, podcasts, and live events. From America’s Cup sailing and white-water rafting to Michelin-star dining, tandem biking, trams, and ferry trips, the series was filled with excitement and creativity. Branded content, including Sky Mobile product integrations, was also seamlessly woven into the narrative, delivering authenticity and commercial success. The campaign also delivered eight behind-the-scenes VTs, two bespoke transfer specials, and 36 social clips, driving engagement and smashing KPIs. A live show with talent capped off the series, fostering community connections while supporting a local food bank initiative. This innovative campaign redefined what can be done with talent, setting new standards in sports media storytelling.