Entered by Essencemediacom Sport and Entertainment

Disabled people are twice as likely as non-disabled to struggle finding accessible activities, leaving 1.3million in the UK not active enough to be healthy. In a world where inclusivity sport is often sidelined, Toyota, through its partnership with ParalympicsGB, drove change and demonstrated its commitment of Mobility For All. Introducing ”Every Body Moves” powered by Toyota. Featuring content, media partnerships, influencers, and community events, Toyota placed ParalympicsGB’s Every Body Moves at the heart of their Paris activation plan. Alongside ParalympicsGB and Channel 4, Toyota put inclusive participation front and centre for everybody watching at home. Results: unprecedented engagement, an 18% growth in social following, peak engagement during the Games, and record opportunities for the disabled community delivering a lasting legacy with 83% of participants more likely to engage in physical activity after connecting with the platform. Brand and rights holder drove societal change through the world’s biggest disability sporting event.