Entered by 1440Sports

Not many sports sponsorships can genuinely claim to be groundbreaking, but the McLaren-Udemy partnership certainly can. Brokered by 1440Sports, this multi-year partnership spans McLaren’s entire racing portfolio, embodying a transformative fusion of education and high performance—and a powerhouse of potential. This alignment of purpose and performance set the stage for activations with multidimensional organisational impact across customers, employees, educational content and future talent. With the flagship Udemy House of Skills at Silverstone, the 60 Scholars Programme for Women in STEM, nine on-track activations, and bespoke McLaren courses for fans and professionals alike, this partnership became a blueprint for the future of brand alliances, showing that purpose truly drives performance.