Entered by Fan Capital

To create unprecedented experiences for fans and engage audiences through meaningful interactions, we delivered nine Williams Racing Fan Zones across the globe. Presented by our Crypto and Web3 Partner Kraken, our Fan Zones have given almost 200,000 supporters the chance to meet drivers, race sims, see our cars, win prizes and more; something no other team is doing. Entry is completely free, and with Kraken’s Grid Pass, fans can unlock elevated experiences. The success of the Fan Zones transformed our global fan engagement strategy, creating new opportunities for interaction and education. Over 198k fans attended, Fan Zone content gained 405.5k visits and generated over 33.8M impressions. Over 11,000 people claimed a Kraken Grid Pass at our Fan Zones resulting in over 10k new sign-ups to Kraken. Fans described our Fan Zones as “the best experience they have ever had” and praised “the connection that the team has with their fans”.