Fernando Alonso Launches Esports Team

27 Nov 2017 | tshego

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Fernando Alonso has announced a partnership with Swiss technology brand Logitech and Spanish organisation GE Esports, which will see him become the first Formula One driver to launch an esports team.

The McLaren Honda driver will serve as team principal to The FA Racing G2 Logitech G team, which has already enlisted Cem Bolukbasi, who was a finalist at this weekend’s Formula One esports championship, as a team member.

The team will compete on console and PC platforms in a variety of competitions in both Formula One and other categories.

Alonso said: “Every Formula One driver is a gamer at heart. Competing on the virtual stage opens a vast amount of possibilities for young drivers that wouldn’t otherwise have a chance to get into racing.

“For the first time ever, fans are no longer just spectators but can take part in the game and maybe become real e-drivers on my team. I cannot think of better partners than G2 Esports and Logitech G to start this up with and I am raring to get going.”

Carlos Rodriguez, chief executive of G2 Esports, said: “Combining my two early passions for esports and motorsport to create an elite team headed by a two-time Formula One world champion and living legend is a childhood dream for me. This partnership brings the competitive part of racing to a new level and I am proud to lead the efforts in such good company.”