MAD//SPORTS 2026
- 7 Jul 2026
- Truman Brewery
- 10:00
A bold new event exploring the future of sport, brands, and disruption
2026 is shaping up to be a standout year for sport. With major events on the horizon, brands are exploring fresh ways to show up through paid media, sponsorships and memorable experiences. Creators, new technologies and a wave of cultural momentum are helping sport feel more vibrant than ever. It’s a moment the whole industry can enjoy — from brands and rights holders to tech innovators, agencies and publishers.
MAD//Sports (7–9 July, Truman Brewery), created by MAD//Fest x SIG, brings the signature MAD//Fest energy into the sports marketing world. After a brilliant debut in 2025, we’re looking forward to growing the experience even further in 2026.
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