atp Media Signs Ai Video Partner
ATP Media, the global broadcast production and distribution arm of the ATP Tour, has partnered with WSC Sports, an AI-powered video content business.
Under terms of the agreement, Israeli-based WSC Sports will support ATP Media across content creation and digital strategy.
ATP Media claim that the collaboration will ‘enhance ATP Media’s digital ecosystem and enable it to offer a range of new content solutions to its broadcasters, media rights partners, tournaments and players.’
ATP Media, which is based in the UK, will benefit from WSC Sports’ AI-powered technology by creating a catalogue of short and long-form highlights, as well as a wide range of videos that feature all matches and players across the ATP Tour.
WSC Sports-generated clips will be distributed in near-live across all ATP Media stakeholders including tournaments, players, broadcasters, and media partners, and delivered to digital destinations including social media channels, websites, mobile apps and ATP Media’s direct-to-consumer OTT streaming service, Tennis TV.
ATP Media also aims to use the WSC Sports platform to create more personalised and regional content. Automated footage can be segmented by player nationality, to deliver localised content targeted audiences.
Stuart Watts, COO of ATP Media, commented, “ATP Media is constantly looking at how we can improve engagement and super-serve our fans. By partnering with WSC Sports, we can deliver even more exciting moments from our tournaments to millions of tennis fans all over the world, at speed and scale.”
Aviv Arnon, Co-Founder and CBDO, WSC Sports, added, “We’re excited to partner with ATP Media and empower their digital strategy as they focus efforts on meeting the content needs of their fans worldwide. Our AI-powered technology is proving to be a game-changer for rights holders and broadcasters across the sports world as they seek to create more content than ever before and at greater speed and scale.”
The new deal grows WSC Sports’ tennis portfolio which already includes the WTA and Tennis Australia, in addition to over 300 teams, leagues and broadcasters.
