Fulham Signs Record-breaking Sponsorship

Fulham Football Club has announced online bookmaker SBOTOP as its front of shirt and principal partner for the upcoming 2023/24 football season.

In addition to visibility on the front of Fulham’s playing kit – which will launch on Friday 30th June – the Celton Manx-owned betting brand will also enjoy an in-stadium brand presence at the club’s 25,700-capacity home ground, Craven Cottage.

Although financial terms of the agreement were not disclosed, in a statement the club indicated that the new deal represents a ‘record sponsorship’.

In signing with Fulham, SBOTOP replaces W88 on the front of the team’s playing kit, another deal that, at the time, was also described as representing a ‘record sponsorship‘.

Bill Mummery, SBOTOP Chief Executive Officer, said, “We are delighted and excited to bring our two ‘Premier Brands’ together. Jointly, we look forward to increasing both our brands’ awareness on a truly global platform in the coming seasons. I wish Fulham an enjoyable and rewarding trip to the USA.”

Fulham FC Commercial Director, Jon Don-Carolis, added, “We are pleased to welcome SBOTOP as our Front of Shirt partner as we continue our exciting journey in the Premier League. The coveted front of shirt sponsorship plays an integral part in keeping the club competitive through significant revenue, and we look forward to celebrating continued success in 2023/24.”

The news of SBOTOP’s sponsorship comes despite The Premier League and its 20 clubs having collectively decided to remove gambling sponsorship on the front of their matchday shirts following the end of the 2025/26 season.