GET READY FOR MORE MADNESS
The ‘anti-conference’ is returning in 2026 – set for MAD//North in Manchester, 25th February and MAD//Fest in London, all 3 days 7th-9th July.
WHAT IS MAD//SPORTS?
MAD//Sports exists to disrupt the notion of what a B2B “conference” can be. This partnership between Sport Industry Group & MAD//Fest, the UK’s largest & most distinctive marketing festival, is a space to celebrate innovators and disruptors.
MAD//Sports helps brands navigate the changing sports landscape by:
Curating conversations that unite brands, rights-holders, creators, and agencies
Showcasing innovation, positioning organisations at the forefront of tech-enabled fan experiences
Creating immersive activations putting organisations front & centre of brands’ minds
Images from MAD//Sports 2025
TAKE A LOOK BACK AT 2025
MAD//Sports made its debut in London taking 1 day at MAD//Fest, where the marketing and advertising world showed up in full force.
The “Clubhouse” hosted over 850 players in the industry, 55% brands & rights holders, 60% director, Head of and C-Suite.
15 sessions tackling topics with a unified goal, helping brands navigate the changing sports landscape
INTRODUCING MAD//North
MAD//Sports is heading to Manchester for 2 days as part of MAD//North. Meeting brands where they are.
Hosted at the famous Aviva Studios and celebrating Northern Soul. The creative powerhouses, cultural leaders and pioneers of innovation.
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