Berbatov spearheads LiveScore mental health campaign

LiveScore has recruited former Manchester United and Spurs forward Dimitar Berbatov for a new mental health campaign.

As part of the campaign, which encourages fans to take ‘Extra Added Time’ for their mental health, LiveScore will donate £250 to charity for every key Premier League moment delivered via its app post-90 minutes throughout November.

In addition to a total of £10,000 donated to a leading mental health charity, Bloomsbury Football – an organisation that ‘harnesses the power of football to transform the lives of young people across London’ – will also benefit from the initiative, receiving £3,000 to support its mental health coaching program.

Extra Added Time ambassador Dimitar Berbatov is set to spearhead the campaign.

Berbatov said,“Football has a special power to bring joy to the world, and nothing brings people together like last minute goals.

“That’s why I’m delighted to join LiveScore for Extra Added Time, where the donation for every moment in added time will make a big difference, and hopefully, together, we will encourage people to spend more time on their mental health.”

LiveScore CEO Sam Sadi added, “For over 25 years, LiveScore has delivered every moment to fans. We are delighted to see this campaign translate these moments into an important donation to charity, as we look to use the power of the sport to support the mental wellbeing of the whole football community.”