Eventist Collective Joins SIG – A New Era for Premium Hospitality

Eventist Collective has taken a bold and transformative step forward by joining as Sports Industry Group Member, firmly establishing their place at the forefront of the UK and Europe’s premium hospitality and live event scene.

More than a strategic partnership, this alignment marks a significant chapter in Eventist Collective’s journey to redefine luxury event catering and immersive guest experiences.

Launched in March 2025, Eventist Collective is a revolutionary concept in event execution. For the first time, four of the UK’s most respected catering brands have come together under one visionary umbrella. Backed by the wider Eventist Group this unification signals the start of a new standard in hospitality: integrated, imaginative, and impact driven.

The Collective

Eventist Collective unites these four distinguished catering brands under one cohesive vision, bringing together their individual strengths to elevate what’s possible in hospitality. AP&Co., Food by Dish, Tapenade, and Zafferano bring with them over 100 years of combined excellence in culinary innovation and service. Each boasts a distinct legacy:

• AP&Co is synonymous with luxury. Trusted by royalty, heads of state, and global fashion houses, their presence at the Chelsea Flower Show and partnerships with BAFTA and Chanel illustrate their reputation for sophisticated catering at the highest level.
• Food by Dish offers vibrant, seasonal cuisine within some of London’s most iconic landmarks, including the Science Museum and Hampton Court Palace. Their fresh, modern take on dining is a favourite for contemporary clients.
• Tapenade specialises in large-scale, logistically complex events, including the Paris and Farnborough Airshows and the Silverstone Grand Prix. Known for scale without compromise, they handle intricacy with precision.
• Zafferano delivers theatrical, immersive experiences for parties and weddings at renowned venues such as the V&A and Natural History Museum, redefining how guests interact with food and space.

Together, these brands form a fully integrated hospitality ecosystem offering everything from high-end show catering and VIP lounges to curated culinary retail and tailored dining concepts. It’s a model designed for agility and excellence in equal measure.

Raising the Bar Through Innovation and Collaboration

Tim Stevens, CEO of Eventist Collective, captures the vision best, “We always knew that, as a collective, we had a wealth of knowledge and experience to offer. But bringing our experts together has allowed us to create something truly unmatched. We’re taking hospitality to the next level.”

What truly differentiates Eventist Collective is their holistic approach to event creation.  This exceptional team provides a comprehensive, one-stop solution that streamlines every aspect of large-scale event delivery—giving organisers complete confidence that their guests are cared for at every stage and every level. With fully in-house capabilities spanning design, logistics, and production, they offer seamless integration that reduces complexity for clients while enhancing creative control and overall event cohesion.

A Strategic Leap Forward

Joining the Sports Industry Group is more than a badge of prestige; it represents access to a powerhouse network of decision-makers and innovators in sport and live events. This move strategically positions Eventist Collective to support large-scale sporting events with world-class hospitality services.

As Managing Director Kate Bendall explains, “This isn’t just about serving exceptional food, it’s about transforming entire experiences. By cross-pollinating ideas across our brands, we’re creating something truly unique.”

Business Development Director Emma Bines echoes the sentiment, “We’re addressing the overlooked aspects of catering with a fresh, modular approach. This is the missing link that will elevate hospitality for sporting events, luxury experiences, and beyond.”

Sustainability, Responsibility, and the Future

In today’s climate-aware world, Eventist Collective is also leading with purpose. Their commitment to sustainability is embedded throughout their operations, from sourcing local and seasonal ingredients to minimising food waste and carbon output. Their approach not only satisfies regulatory expectations but also aligns with the values of eco-conscious clients and audiences.

Looking Ahead

With a clear mission, a cohesive brand identity, and an expanding network of high-profile partners, Eventist Collective is poised to shape the future of luxury hospitality across sporting, corporate, and cultural arenas. Their vision goes beyond serving food, it’s about orchestrating moments that stay with guests long after the event ends.

Eventist Collective is not just responding to industry change, it’s driving it.