Sport’s Best Festive Ads

19 Dec 2023 | Tom Barwick
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With Christmas just around the corner, we’ve taken a look back over the past month to see how sports have got into the festive spirit.


James Maddison, Conor Benn, Alessia Russo. And that’s just to name a few. Sport Direct’s Christmas celebration is full of sporting stars and accompanied a classic Tears For Fears track.


You can always trust Paddy Power to smash an ad out of the park. Their latest release follows a couple counting down to the big celebration… at the darts!


The White have discovered their inner-John Lewis with this touching effort. Following a brother and sister’s unconditional love for Leeds United, the ad highlights a family’s connection to the iconic football club.

https://www.youtube.com/watch?v=tjo5_U956oU&ab_channel=LeedsUnitedOfficial

For a certain generation, the JD Sports drawstring bag is iconic. This Christmas ad may lack festive feeling, but it is the perfect love letter to a legendary accessory.


Calling all Rangers legends. This ad sees Gers’ stars from past and present come together for a Christmas Day celebration with a special appearance from a footballing legend.


On the other side Glasgow, Ranger’s rivals Celtic had a crack a Christmas ad of their own. The film focuses on those that struggle at Christmas and how the Celtic FC Foundation can help.


A hectic football schedule forms the foundation of a sports fan’s Christmas plans. Fresh from their latest broadcast rights renewal Sky Sports have recruited the likes Jack Grealish, Jamie Carragher and Micah Richards to spread festive cheer.


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