The #sportsbiz Quiz

24 May 2024 | Tom Barwick
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Are you a seasoned sports enthusiast with a budding business mind?

Well, every week we’ll be putting your knowledge to the test to find out who is the ultimate #SportsBiz swot.

From the most recent multi-million pound deals to brand endorsements from sporting superstars, you’ll need to have your finger on the pulse of the industry to come out of this quiz with top marks.


BANKING A NEW DEAL

<p><span style="font-size: 16px">This week, Lloyds Bank entered the sports sponsorship market for the first time since 2012.</span></p><p><span style="font-size: 16px">But who have they agreed a major new sponsorship deal with?</span></p>

  • British Cycling
  • Team GB
  • Aquatics GB

VILLA'S NEW START

<p><span style="font-size: 16px">This week, Aston Villa replaced its current kit supplier, Castore, with a new one in a reported £17m per year deal.</span></p><p><span style="font-size: 16px">Do you who the new supplier is?</span></p>

  • Nike
  • Adidas
  • Umbro

GROUND INVESTMENT

<p><span style="font-size: 16px">This week, global architecture firm Populous invested in UK-based events planning software company OnePlan.</span></p><p><span style="font-size: 16px">Populous is responsible for some the UK's most iconic stadiums and designed the Tottenham Hotspur Stadium, London Stadium, Wembley and the Emirates Stadium over the past two decades.</span></p><p><span style="font-size: 16px">Can you rank the stadiums from highest to lowest capacity?</span></p>

  • Wembley Stadium
  • Tottenham Hotspur Stadium
  • London Stadium
  • Emirates Stadium

DOUBLE DEAL FOR CHANNEL 4

<p><span style="font-size: 16px">This week, Channel 4 struck sponsorship deals with Allianz and Toyota for their broadcast coverage of which sporting event thsi summer?</span></p>

  • Euro 2024
  • Paris 2024 Paralympic Games
  • Tour De France

FAST FOOD

<p><span style="font-size: 16px">Subway, has launched a new ‘Fresh Moves’ campaign to promote physical activities and to support growing sports.&nbsp;</span></p><p><span style="font-size: 16px">Which of the following rightsholders has the fast food franchise NOT partnered with as part of the campaign?<br></span></p>

  • GB Basketball
  • Breaking GB
  • GB Aquatics
  • Skateboard GB

FA CUP OVERSEAS

<p><span style="font-size: 16px">This week, the FA Cup signed a four-year renewal to its broadcasting rights deal in which country?</span></p>

  • US
  • Australia
  • Ireland

FINAL LOCATION

<p><span style="font-size: 16px">This week, the host of the 2026 UEFA Champions League final was announced?</span></p><p><span style="font-size: 16px">Where will it take place?</span></p>

  • Budapest
  • Rome
  • Prague
  • Dublin

YORKSHIRE GETS TIER 1 STATUS

<p><span style="font-size: 16px">It was announced this week that Yorkshire County Cricket Club’s (CCC) women’s team will enter Tier 1 a year ahead of schedule in 2026.</span></p><p><span style="font-size: 16px">But can you pick out where Yorkshire play on the map?</span></p><p><span style="font-size: 16px">Click above!</span></p>

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