The #sportsbiz Quiz

15 Dec 2023 | Tom Barwick
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Are you a seasoned sports enthusiast with a budding business mind?

Well, every week we’ll be putting your knowledge to the test to find out who is the ultimate #SportsBiz swot.

From the most recent multi-million pound deals to brand endorsements from sporting superstars, you’ll need to have your finger on the pulse of the industry to come out of this quiz with top marks.


CHEERS!

<p><span style="font-size: 14px">The biggest deal of the week probably belonged to Six Nations Rugby and the iconic Irish stout – Guinness.</span></p><p><span style="font-size: 14px">The new agreement extends Guinness’ current title partnership of the Guinness Men’s Six Nations, as well as securing the same role for the women’s edition of the tournament.</span></p><p><span style="font-size: 14px">But who has Guinness replaced as headline sponsor of the Women's Six Nations?</span></p>

  • TikTok
  • Google
  • Meta
  • Samsung

BRAND BUILDING

<p><span style="font-size: 14px">This week, a Lioness become the first England women’s player to trademark her name with the creation of her own&nbsp;‘ET7’ brand.</span></p><p><span style="font-size: 14px">But do you know who it was?</span></p><p><span style="font-size: 14px">Click above!</span></p>

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A RUN FOR YOUR MONEY

<p><span style="font-size: 14px">This week, the Jockey Club announced that Virgin Bet will sponsor the December Gold Cup. The iconic race takes place every Christmas.</span></p><p><span style="font-size: 14px">But do you know where?</span></p>

  • Cheltenham
  • Aintree
  • Ascot
  • Epsom Downs

SKY'S LATEST SIGNING

<p><span style="font-size: 14px">This week, </span>One Championship agreed a broadcast partnership with Sky Sports.</p><p>The deal means that which sport will be appearing on Sky from next year?</p>

  • Esports
  • Martial Arts
  • Snooker
  • Cycling

ACE!

<p>This week, sports data and technology company Sportradar agreed a deal with Tennis Data Innovations (TDI), a specialist joint venture vehicle of ATP and ATP Media.</p><p>London-based Sportradar gain the global data and streaming rights for betting for all ATP Tour and ATP Challenger Tour.</p><p>Can you place the ATP Tour's Grand Slams in the order they occur in the annual tennis calendar?<span style="color: rgb(255, 255, 255); font-size: 20px">events</span></p>

  • Australian Open
  • Roland Garros
  • Wimbledon
  • US Open

THE RED DEVILS

<p><span style="font-size: 14px">This week, </span>Manchester United extended its global partnership with mattress and pillow manufacturer Mlily.</p><p>It's one of Manchester United's huge haul of commercial deals. </p><p>But can you name one of their biggest – the club's front-of-shirt sponsor?</p>

  • DXC Technology
  • Chevrolet
  • Ford
  • TeamViewer

MAKE ATHLETICS GREAT AGAIN

<p><span style="font-size: 14px">This week, UK Athletics elected its newest President. </span></p><p><span style="font-size: 14px">Do you know which former Olympic star has taken the reigns? </span></p>

  • Dame Kelly Holmes
  • Greg Rutherford
  • Dame Denise Lewis
  • Christine Ohuruogu

AFRICAN FOOTY

<p>This week, IMG won the exclusive rights to distribute the international media rights for Confédération Africaine de Football (CAF) events in 85+ countries from 2023-2025.</p><p>This includes the next two editions of the Africa Cup of Nations (AFCON).</p><p>Do you know which month of the year AFCON takes place?</p>

  • January – February
  • March – April
  • July – August
  • September – October

RED ROSES PLAY AT HOME

<p><span style="font-size: 14px">It was revealed this week that the opening match of the Women’s Rugby World Cup 2025 will take place at which football stadium?</span></p><p></p><p></p>

  • Elland Road, Leeds
  • Stadium of Light, Sunderland
  • St. James Park, Newcastle
  • Celtic Park, Glasgow

GOAT GUNNER

<p><span style="font-size: 14px">This week, </span>Panini unveiled its latest installment of the ‘Goat of Swaps’ campaign featuring which Arsenal star</p><p><span style="font-size: 14px">Click above!</span></p>

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