The #sportsbiz Quiz
Are you a seasoned sports enthusiast with a budding business mind?
Well, every week we’ll be putting your knowledge to the test to find out who is the ultimate #SportsBiz swot.
From the most recent multi-million pound deals to brand endorsements from sporting superstars, you’ll need to have your finger on the pulse of the industry to come out of this quiz with top marks.
MAJOR AGENCY MOVE
<p><span style="font-size: 16px">This week, the four-time FEVO Sport Industry Awards Agency of the Year winner Two Circles was acquired by a British private equity firm.</span></p><p><span style="font-size: 16px">Do you know the name of the firm in question?</span></p>
- Bruin Capital
- Charterhouse Capital Partners
- The Raine Group
SURE DEAL
<p><span style="font-size: 16px">British consumer goods manufacturer Unilever strengthened its position in football this week by announcing that its personal care brands have been named as official sponsors of which international competition?</span></p>
- UEFA Champions League
- Copa America
- EFL Championship
- Africa Cup of Nations (AFCON)
NEW HIRE
<p><span style="font-size: 16px">This week, the advanced technologies division of Red Bull’s Formula 1 team has partnered with eBike start up Skarper to develop a technology that can convert any bicycle into an electric bike.</span></p><p><span style="font-size: 16px">But do you know which former Team GB Olympic star is a founding investor in Skarper?</span></p>
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BACK IN HOT WATER
<p><span style="font-size: 16px">Manchester City has been hit with a High Court claim from clothing brand Superdry, alleging trademark infringement.</span></p><p><span style="font-size: 16px">Do you know which of City's sponsors is the subject of the claim?</span></p>
- Asahi
- Etihad
- Puma
- OKX
SMASHING THE RECORDS
<p><span style="font-size: 16px">This week, Surrey CCC signed a five-year sponsorship extension which became the biggest partnership in the cricket club’s 179-year history.</span></p><p><span style="font-size: 16px">Do you know who it was with?</span></p>
- Kia
- Rolex
- Waitrose
- Emirates
MAKING AN IMPACT
<p><span style="font-size: 16px">This week, social impact and sustainability consultancy thinkBeyond was appointed by The Greater London Authority (GLA) to evaluate the impact of major sports events in London.</span></p><p><span style="font-size: 16px">Can you name which of the following events or competitions will NOT feature in London this year?</span></p>
- UEFA Champions League Final
- NFL regular season
- SailGP
- Diamond League Athletics
- Formula E
BINGX LAUNCH
<p><span style="font-size: 16px">BingX, the official sleeve partner of Chelsea FC, has unveiled a new activation that sees the launch of a video showing some of Chelsea's best goals this season. </span></p><p><span style="font-size: 16px">But where has the video been projected on to?</span></p><p></p>
- Fulham Broadway tube station
- Stamford Bridge pitch
- River Thames
- Stamford Bridge facade
YORKSHIRE CONTROVERSY
<p><span style="font-size: 16px">Yorkshire CCC’s board has unanimously agreed to accept a controversial offer for the club from its former chairman Colin Graves.</span></p><p><span style="font-size: 16px">Graves, who was chair of Yorkshire from 2012-2015, led the club during the period it was fined for failing to address the systemic use of discriminatory or racist language.</span></p><p><span style="font-size: 16px">Which former Yorkshire player and whistle-blower has publicly criticized the deal?</span></p>
- Adil Rashid
- Dawid Malan
- Michael Vaughn
- Azeem Rafiq
CASH INJECTION
<p><span style="font-size: 16px">This week, Everton FC secured a $50m (£40m) loan from its potential new owners, US investment firm 777 Partners.</span></p><p><span style="font-size: 16px">The news comes six weeks after the Merseyside club was deducted points for breaches of the Premier League’s financial fair play rules.</span></p><p><span style="font-size: 16px">Do you know what the point penalty was?</span></p>
- 5
- 10
- 12
- 15
WINNER ON GRASS
<p><span style="font-size: 16px">The ATP has launched a new global brand campaign for the 2024 ATP Tour season, entitled This Is Tennis.</span></p><p><span style="font-size: 16px">The hero video features last year's Wimbledon men's winner. Who was it?</span></p>
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