110% and Olympic medallist Rebecca Romero have launched a new range of compression gear that fuses the science of compression with ice in a single garment.
The Compression + Ice products include anatomically targeted compression technology to increase blood flow and prepare muscles for exertion.
Worn during training, the garments increase muscle stability and decrease the build up of lactic acid, reducing fatigue and risk of injury.
Post exercise, reusable ice sheets fit neatly into the pocket architecture of each garment allowing for immediate ice therapy to reduce muscle soreness, making the ice bath more accessible and truly mobile.
16-time Ironman competitor, Ultra-marathon runner and CEO of 110%, David Green, said: ‘Since the initial US launch in February 2011, the 110% compression + ice line has generated a huge buzz amongst passionate athletes looking for ways to recover faster and enhance their performance.’
‘It seemed only right to bring it into the UK, the home of the 2012 Olympics. We know that with our gear, we are giving athletes the tools to push their game further, to play harder.’
The men and women’s product line include Double Life Shin and Calf Sleeves, Clutch Full Length Tights, Juggler Knickers, Transformer Shorts, Knee and Elbow Sleeves and Full Length Arms.