12bet.com Backs Snooker World Open
Online betting firm 12bet.com has signed up as the title sponsor of the new World Open snooker tournament in Glasgow.??
The news comes as a huge boost to the sport after the recent scandals surrounding world number one John Higgins.??
The one-year deal will see the covers the event that runs from 18th to 26th September at the SECC in Glasgow.
World Snooker chairman Barry Hearn said: ‘This is a fantastic piece of news for our sport at just the right time. We’ve made giant strides forward in the commercial success of snooker in recent months and this keeps the momentum going.’?
‘The new World Open, with a new format, new venue, and new arena, is one of the cornerstones of the new era so we’re thrilled to have a title sponsor on board.’
??The tournament will feature the new format of quick-fire best-of-five frame matches and a random draw for each round.
