16m Watch Rugby World Cup Final On ITV

South Africa’s victory over England in the Rugby World Cup final drew a peak
audience of 16m to ITV1 making it the most-watched programme of 2007 so far.

The game drew an average audience of 15.1m on Saturday, equivalent to a 58%
share of the total TV audience although the figures do not include out of home
viewers in pubs and clubs.

Among the advertisers which secured spots for the final were Guinness,
Magners, Powergen, Panasonic, Pioneer, Renault, Cadbury’s, Ford, Silverjet and
BT.

EDF Energy and Peugeot, both worldwide partners of the Rugby World Cup, were
joint broadcast, online and interactive sponsors of ITV’s coverage.